Farmhouse

Farmhouse

Farmhouse
Agriturismo Spain

Far away from the hustle and bustle of the cities, a unique form of tourism is flourishing in the more rural regions of Italy: agriturismo. This concept, which combines the beauty of nature, the warmth of rural communities and the fascination for traditional ways of life, is no longer only enjoying increasing popularity in Bella Italia, but also across Europe. 

What once began as simple accommodation on farms has in recent years developed into an important pillar of sustainable tourism in many regions of Italy. Our author Nadine explains what agriturismo actually is, how it developed into an important tourism concept and where it is now popular everywhere.

Origin and development of the agriturismo

Agriturismo is basically made up of the words “agricoltura” (agriculture) and “turismo” (tourism). The origins date back to the mid-20th century, when Italy experienced strong modernization and urbanization after the Second World War. Many rural communities faced economic challenges as more people moved to cities and traditional agricultural practices were neglected. During this time, the idea of ​​agriturismo emerged as a way for farmers to diversify their income and open their farms to tourism. 

However, the official recognition and regulation of agriturismo in Italy only occurred in the 1980s with the introduction of relevant laws and regulations. These laws determine what type of accommodation is considered an agriturismo and what activities farmers are allowed to offer their guests (more on this later). Since then, Agriturismo has received strong financial support and is subject to regular and strict audits to ensure the quality and authenticity of the experiences on offer.

The importance of agriturismo in the tourism industry

Agriturismo has become a significant factor in the tourism industry over the years. Guests are given authentic insights into rural life and local culture and traditional ways of life. This form of travel is not only appreciated by nature fans and those seeking relaxation, but has also gained popularity among environmentally conscious travelers as it often represents a more sustainable alternative to traditional tourism offerings. A popular region for this is Lake Como. You can find accommodation in Italy here.

Many agriturismo businesses produce their own food and products on site, be it wine, olive oil, cheese or fruit and vegetables. This not only promotes the regional economy, but also contributes to the marketing of local products and strengthens the connection between producers and consumers. Furthermore, the presence of these businesses helps to improve the quality of life in rural communities by creating new opportunities for cultural exchange, social interaction and, last but not least, jobs. Here you can find these places in Spain, Greece and Italy.

 

In-house_garden
Products from the garden

THE TYPICAL AGRITURISMO ACCOMMODATION

A typical agriturismo accommodation offers much more than just overnight accommodation. They are often charming farms or rural properties in picturesque countryside that reflect the local architecture and charm of the region. The spectrum ranges from simple bed and breakfasts to luxurious villas. The hosts are not only landlords, but also ambassadors for their region, who share their knowledge about agriculture and local traditions and maintain very personal contact with their guests.

According to Italian regulations, agriturismi are allowed to offer various activities closely linked to agriculture and rural life. These include participation in the harvest, animal care, grape harvest or olive oil production, tastings of local products, cooking classes and gastronomic events. Educational offerings such as workshops on agricultural techniques and traditional crafts are also permitted, as are leisure activities such as hiking, cycling and horseback riding, and wellness offerings such as massages and yoga. Read a nice article here “Behind the scenes” at Novanta.

Agriturismo ≠ holiday on the farm

While “holidays on the farm” in Germany or Austria usually means holiday apartments on active farms with animals and agriculture, in agriturismo in regions of Italy the focus is less on helping on the farms and more on relaxation in the countryside, cultural mediation, etc Getting to know authentic traditions and tasting high-quality agricultural products. Lake Como combines this with a breathtaking landscape.

Agriturismo outside Italy

Even though agriturismo has its origins in Italy, this form of vacation is now also represented outside of Italy. In countries like Spain, France or Portugal and in Germany and Austria, where concepts such as “holidays in the country” are familiar, you can find corresponding accommodations that combine nature, relaxation and culture.

The epitome of slow travel

Agriturismo is the epitome of slow travel. This form of travel offers a connection to nature, conveys the authenticity of rural life and creates the opportunity to discover local traditions - in the most sustainable way.

Experience the agriturismo and discover the beauty of rural tourism. What more do you want?

Room-in-agriturismo
Holiday in nature
Agriturismo offers a unique opportunity to increase ecological awareness through direct involvement in the natural life cycle and sustainable practices. For example, visitors can experience the process of organic farming first hand and learn how ecological management of the soil helps to preserve biodiversity. By participating in activities such as planting trees or creating permaculture gardens, not only is awareness of ecological issues raised, but also an active contribution to environmental protection is made.

Another aspect of agriturismo is the promotion of cultural heritage. Many agriturismo establishments are located in historically significant buildings or in landscapes with special cultural value. The restoration and conservation of these places is often carried out under strict conditions in order to preserve the authenticity and historical character. Guests can immerse themselves in the history of the region by taking part in guided tours that convey stories and traditions that might otherwise be forgotten.

Marketplaces for local products

In addition, agriturismo contributes to the local community by supporting small producers and artisans. Many agriturismi offer marketplaces or farmers' markets where local producers can sell their goods directly to visitors. This not only strengthens the local economy, but also promotes direct exchange between producers and consumers. Visitors thus gain insight into the production processes and the challenges of small businesses.

The social aspect of agriturismo is also manifested in the creation of a community based on shared interests and values. Many agriturismo guests are looking for a deeper connection with other people and nature. Workshops and shared activities such as cooking classes where traditional recipes are prepared using ingredients from the farm promote a sense of community and provide a platform for intercultural exchange.

Overall, agriturismo offers an enriching alternative to conventional mass tourism by enabling deeper, meaningful experiences that are both individually enriching and collectively sustainable.

Agriturismo – In a nutshell:

Agriturismo embodies an ideal combination of relaxation, environmental awareness and cultural enrichment. It allows travelers to immerse themselves in the authenticity of rural life, experience sustainable agriculture first hand, while preserving cultural heritage. As a model of slow travel, agriturismo offers a sustainable tourism alternative that strengthens local communities and gives visitors unforgettable, profound experiences.

© Photos: Mas Oms, Vegan Agrivilla I Pini