Three questions for INASKA
Franziska Hannig grew up on the Baltic Sea and has always had a special relationship with the sea. With the birth of her children, the trained nutritionist's perspective on the necessary preservation of this habitat for animals and humans changed once again. In 2016, she founded the label INASKA for sustainable swimwear. The founder of INASKA impressively demonstrates that sustainable fashion can be much more than a trend: It's an attitude, a statement for greater environmental awareness, fairness, and self-love. With her bikinis and swimsuits, she not only creates a stylish alternative to conventional swimwear, but also a new body image.
1. What was and is your motivation behind INASKA?
My motivation behind INASKA was and is to create an alternative – for women, for the environment and for the textile industry. I wanted to show that sustainable swimwear is not only possible, but can also be aesthetically pleasing, functional and fairly produced. From the very beginning, it was important to me to convey a new body image: one that celebrates diversity. Our bikinis and swimsuits are intended to support women in their Individuality empower people – regardless of size, age, or body shape. As a mother, it was also important to me to leave a world worth living in for future generations – and I wanted to do more than just talk about it, I wanted to act.
That is why at INASKA we rely on authentic Photography with real women who stand for themselves – no retouched bodies, no unrealistic ideals. We want every woman to look in the mirror and think, "I am exactly right, just the way I am."
2. What do you advise our readers: What can you do specifically for a better future?
Everyone can start small. I firmly believe that conscious consumption is one of the most effective levers. With every purchase, ask yourself: Do I really need this? Where does it come from? Who made it – and under what conditions? It's not about being perfect, it's about getting started. Buy secondhand, support local businesses, drive and fly less, cycle more often, eat more plant-based food – all of these things count.
At INASKA, we also want to close cycles and conserve resources. That's why we have our Second Life Shop, in which we pass on prototypes or imperfect parts at discounted prices – for everyone who wants to shop sustainably and at the same time price-consciously.
And most importantly: don't judge yourself or others, but inspire them. Change begins in everyday life, with small decisions.
3. How do travel and sustainability fit together for you?
For me, traveling means broadening my horizons—exploring new perspectives, cultures, and ways of life. Sustainability means being mindful: How do I travel? Where do I stay? What do I leave behind? Can I offset the emissions I cause with meaningful climate protection projects? I believe that sustainable travel is entirely possible—if we travel consciously, strengthen local structures, and focus on sustainable tourism.
It's about traveling more consciously. Perhaps that means taking one longer, more intense trip instead of several short ones. Or perhaps we travel to places that are very close to us, but we don't yet know. Less is often more—even when traveling. Or perhaps we reconnect travel with emotional values, for example, visiting family and friends who are far away and creating shared experiences. Or we work in a different location for a while, connecting with projects and everyday life in a new environment. That, too, can be traveling.
Conclusion: Sustainable swimwear with attitude
INASKA stands for sustainable swimwear that is not only environmentally friendly and fairly produced, but also empowers women in all their diversity. The founder demonstrates that conscious consumption begins in everyday life – with mindful purchasing decisions, secondhand shopping, local commitment, and fair fashion. When it comes to travel, the same applies: less is often more. Those who travel consciously can achieve great things with small steps – for themselves, for others, and for our planet.
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Photos: Jens Wittenburg, Tjasa Maticic
Geraldine Voss
Geraldine works as a freelance writer for Good Travel and has just completed training as a sustainability manager. After twenty exciting years in film, she now devotes herself full-time to her other passions - travel, food and design.
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