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Rain jacket from Maium

Recycled rainwear from MAIUM

MAY is a fashion label that has its origins in the urban movement. The Amsterdam label creates stylish products with a strong focus on quality, functionality and durability. The brand is constantly looking for durable and sustainable alternatives what production techniques, fabrics and raw materials. By definition, rainwear is there to protect us humans from the elements, in this case primarily the wind and rain too protect. MAY is an attempt to reconnect with nature and through rain gear Carrier: inside to be well protected even in stormy times.

May

As the fashion industry is one of the most polluting industries in the world, it is important to MAIUM that the forward-thinking team behind it combines fashion and design to create sustainable, functional and timeless alternatives.

The raincoats are made from recycled plastic, the polybags are biodegradable, recycled, reused and reusable cardboard is used. Even the lining and zippers are made from recycled materials. None of the garments contain any animal products and are therefore vegan.

The two in Amsterdam born friends Anita Palacios and Hendrik van Benthem have get inspired by years wet Frode his bike to work and play, set out to design rainwear that adapts to unpredictable weather conditions and a ladapt to a lively lifestyle.

Anita Palacios is a designer and trend forecaster, as well as co-founder and creative director at MAIUM. It answers three questions for us:

Anita Palacios and Hendrick van Benthem

1. WHAT was your motivation behind "MAIUM"?

The most important thing for us is that we motivate people to use bicycles instead of cars, taxis or public transport. This not only has a positive effect on health, but also helps reduce carbon emissions. When we started, I was certain that I wanted to create a brand that had the most sustainable and long-term vision possible, as I believe any start-up company should. Of course nobody can be perfect but I think that at least you should do your best not to harm the planet and when you come up with new designs it should always be something that doesn't already exist.

2. What is your advice to our readers: What can you do specifically for a better future?

Buy consciously! When a fashion item is purchased, it should be used for as long as possible. This is the most sustainable way to buy and wear clothes. My advice for buying new fashion: buy a piece of clothing that can be worn for several purposes, in the best case it can be combined in many ways and is therefore often used. You should also ask yourself honestly: Do I want to wear this piece more than once? do i really need it I love fashion, and if I keep asking myself these questions when buying new fashion, I'm not wrong in my purchase decision and I'm happy about beautiful pieces in the long term.

3. How do travel and sustainability go together for YOU?

Enjoy and explore the places near yours place of residence, the direct environment. Grab a bike and see which places in your area are interesting and still unknown to you. For places that are a little further from home, I would recommend checking beforehand how to with public transport can arrive - For For me, this is often a fun and sustainable way to travel! When looking for accommodation, it is best to support small hotels and B&Bs, which have a larger impact on the company have than the big corporate hotels while enjoying an unforgettable time.

THIS IS MAIUM

 
silver rain jacket by Maium

Cécile is a freelance author and sustainability strategist. She enjoys traveling to the fullest: getting to know different cultures, listening to other languages ​​and discovering new things either by the sea or in a (big) city always fascinates her. The stories and intentions of the Good Travel hosts are particularly important to her.

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